The Civil Service Fast Stream for high-calibre
graduates wanted a campaign that highlighted
the serious issues of national importance.

Using the client's identity and colour palette,
statistics were used to reflect the diversity of
challenges in Britain's government.

By not using images, costs were kept to a
minimum. Visual impact was achieved by using
numerals in a bold, graphic style.

Posters, ads, exhibition banners, online
advertising and a website were all part of
a wide-ranging campaign.

This desktop calendar was a giveaway that drives
the central message home: this is an important
career where 'no two days are ever the same'.